Who is this feature for?
- E-commerce entrepreneurs
- Product managers
- Online store owners
What progress will you accomplish?
- Optimize your product development process
- Seek valuable insights to enhance customer satisfaction
- Gather customer feedback seamlessly
Discover the power of merging Zoho Survey and Zoho Commerce as we guide you step-by-step in setting up the perfect synergy. Elevate your business to new heights by harnessing invaluable insights from customer feedback.
Setting Up Zoho Survey Integration with Zoho Commerce
In your Zoho Commerce dashboard, you can access the settings screen. Here, you’ll find various configuration options to customize your online store.
Navigate to the settings screen from your dashboard and locate the Zoho Survey integration feature. Follow the Zoho Survey dashboard link and authenticate your Zoho Survey account.
You can easily create engaging surveys to gather valuable customer feedback and improve your products and services. Click the Create Survey button and enter a name for your survey. Afterward, set the survey category to a Customer Feedback Survey.
Your brand identity is essential; personalize your survey to align with it. Add relevant questions and appropriate response formats and use the customization options to enhance the survey’s visual appeal. You can also edit your survey even after publishing.
For optimal results, incorporate a variety of question types, such as multiple choice, rating scales, open-ended questions, and Likert scales. This allows for a balanced approach to gathering both quantitative and qualitative data.
Launch your survey after completion and save the URL. Email is a good way to reach out to your customers. You can conveniently do this from the Zoho platform.
In the Settings page, select Email Subscriptions. Choose an email template, in our case, a Product Feedback, and click Edit Template. In the email editor, place your cursor where you want to add the survey, click the Insert Zoho Survey dropdown, and select your survey.
Finally, strategically embed the survey directly within your Zoho Commerce store. This offers great opportunities when you use it right — choose key touchpoints, e.g., after a purchase or during checkout.
To demonstrate this, we will use a button in our online store. Open the Site Builder from your Zoho Commerce Dashboard and click on the button (or other elements) to add a link. Press Change Link and paste the survey URL, and hit save.
When customers press the Survey button, they are led to the survey screen, where they can answer questions about your product.
Following these simple steps, your product team can leverage its power to gather insights and optimize your online store’s performance. We hope you overcome your store’s challenges and propel your business to new heights!
What Pain Points Does Zoho Survey Integration Solve?
Zoho Survey integration offers a comprehensive solution to businesses’ several pain points regarding feedback collection, analysis, and product development. Businesses can confidently make data-driven decisions by automating data entry, centralizing data management, and uncovering valuable customer insights.
- Manual data entry: Zoho Survey integration eliminates manual data entry by automatically capturing and syncing survey responses with Zoho Commerce. This saves time and reduces the risk of errors.
- Fragmented data management: Integration solves the challenge of managing survey data separately from your e-commerce platform. It centralizes all your data within Zoho Commerce, providing a comprehensive view of customer feedback.
- Limited customer insights: Zoho Survey integration enables you to gather in-depth customer insights through surveys, allowing you to understand their preferences, needs, and pain points. This helps you make informed decisions to improve your products and services.
- Inefficient feedback analysis: Integration with Zoho Survey streamlines feedback analysis by providing tools like Zoho Analytics. It empowers you to generate meaningful reports, visualize survey data, and uncover actionable insights effortlessly.
- Ineffective product development: By integrating Zoho Survey with Zoho Commerce, you can gather real-time customer feedback, allowing you to iterate and refine your product development process. This ensures that you are consistently meeting customer expectations.
- Lack of customer satisfaction measurement: The integration enables you to measure customer satisfaction by creating surveys and evaluating responses. This helps you identify areas for improvement and enhance customer loyalty and retention.
With efficient feedback analysis and iterative product development, Zoho Survey integration empowers businesses to optimize operations, enhance customer satisfaction, and stay ahead in a competitive market. Embrace this powerful integration and unlock the full potential of your business today.
